Right now, speaking off the end of august 2010, it is only possible to reach facebook places via iPhone application or via touch.facebook.com.

Country restrictions
Like in many other cases too, facebook first rolls everything for US users out. But there are some easy workarounds. For example simply use a service like Hotspot Shield.

How are facebook places set up?
Facebook says that many locations are set up automatically. If the location isn’t there, it is quite easy to add it. If you can handle foursquare and stuff like that, that’s pretty similar.

Difference Facebook fanpage and facebook places?

On a places page you see:
- A map showing the location
- checked in users
- activity stream of checked in users

Furthermore it is possible to ‘like’ locations. Just like fanpages. But this is not a must.
Everybody who is concerned about privacy issues: Facebook did a pretty decent video explaining everything. Give it a go!

Cool thing about facebook places
You can use facebook fanpages and facebook places together! So it is not an either or thing but a cool add on to your already existing facebook strategy.

Many experts think that it might become possible to target users who checked in in different places…so that’s going to be an interesting possibility.

Just think about all different possibilities of marketing. Places combined with ads, with groups, local fanpages….there’s a huge potential in this. Don’t miss out and ask us for help

I keep telling all my clients that it is crucial for your success to be transparent and honest and I really believe in this mantra. I hope that Mark Zuckerberg and co. might consider this as well…some time in the future…

1st blog seminar - in german

It’s over! The first seosun.info | Blog seminar for beginners took place in Vienna, Austria and was held in German (that’s why the banner on the left is in German).

It was pretty funny, we discussed a lot and learned from each other. Quite interesting to get confronted with beginner questions once in a while. Stuff you – as geek – have stopped thinking about for ages!

Anyway. Great show, great fun and a lot of consolation. To be continued. For sure. Next Blog Seminar will be on Tenerife! - More to be announced soon so stay tuned!

Conversion can be found on different occasions. It usually defines actions that users have taken.

For example: You do not only want to know HOW MANY users come to your site or HOW LONG they stay – you even measure what they are doing and what actions they take. Before measuring conversions, you define them. Some popular conversions are ‘newsletter abo‘ or the ‘checkout‘.

When measuring conversion you are able to calculate and put your efforts into relations. When you have 2.000 people coming to your site but only 5 are buying something your conversion might be a little low…so you know where you should change something. Bring the other 1.995 people in a position where they want to buy as well. Or at least put half of them in this position…

When putting the conversion into relation with actual stats you can calculate the conversion rate. With the conversion rate in mind you can compare monthly conversion changes easily.

As you can see, conversion is a pretty crucial and interesting measurement everybody should implement in his business. If you want to know more about it or need help in implementing, simply drop me a line. I’ll be more than happy to assist you in tracking and analyzing your website and your traffic.

1.) Caffeine is here. This means Google’s new way of indexing has been rolled out in all data centers all over the world. So your SERPS should improve significantly. Maybe

2.) And even more important: You are now able to change / set your background picture for the google.com search. When using bing from time to time you know that they always show some nice pics as background. Google now lets you set your own picture…simply sign in to your account, go to ‘upload picture’ and there you go.

Cool, uh? Doesn’t influence your SERPS (but well…hm…who knows ). If you already used the new feature, send us a screenshot with your background pic (simply paste the URL to a screenshot). We’re curious to see how people style big G We will show your pics here on our blog!

What does BP stand for? Use #BPrebrand

And well, it worked. You just need to have a look at the twitter search for #BPrebrand and thousands of tweets are coming at ya. Most of them are, of course, not nice and a lot of them contain adult content. Here’s just a quick glance at the current stream:

#bprebrand

and one of my favorites so far:

#bprebrand

So as you can see, twitter once more takes blaming to another level and @BPGlobalPR proves once more to know exactly how to utilize twitter. I am really concious to see how BP tries to handle this new shit storm (I bet the try to ignore it, once more…).

It’s pretty easy to add Twitter to your Facebook Fanpage. You simply need to use your twitter rss feed. My preffered method is the following:

1.) Search for the ‘rss graffiti’ application on facebook
2.) Add rss graffiti to your facebook fanpage
3.) Go to your facebook fanpage and edit the rss grafiti application
4.) Enter your Twitter rss feed
5.) allow rss grafiti publishing to your facebook fanpage
6.) save
7.) there you go!

Hope it’s as easy for you as it was for me. If there are any questions left, do not hesitate to ask!

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